DeepSeek: New threat in tech industry

As every day passes, we can see how competitive the market competition between new generative AI models is. Companies are looking for robust yet cost-efficient models that can reduce costs on the production side. Despite ChatGPT being an undeniable no.1 model in the generative AI industry, a new threat named “DeepSeek” is trying to take its fame and market share rapidly. 

This article aims to express my insights on this company, explain why it could threaten chatGPT and many other big tech companies, and explore the key success factors.

Recent performance evaluations highlight the impressive capabilities of DeepSeek’s latest model, DeepSeek-V3. Figure 1 presents how DeepSeek-V3 outperforms competitors across several benchmarks, including:

MMLU-Pro (Massive Multitask Language Understanding)

GPQA (General-Purpose Question Answering)

MATH500 (Mathematics Reasoning Task)

AIME2024 (American Invitational Mathematics Examination 2024)

SWE Bench-Verified (Software Engineer Benchmark)

These tests assess various aspects of AI performance, such as reasoning, problem-solving, and language understanding (deepseek-ai). The data indicates that DeepSeek-V3 demonstrates higher accuracy and greater efficiency than competing models, signaling a technological leap forward.

1. Open-Source Innovation

DeepSeek adopts an open-source approach, offering its R1 models under an open-source license. By doing so, the company democratizes access to cutting-edge AI technology, enabling both commercial and research communities to collaborate and innovate. This fosters a vibrant ecosystem where rapid technological advancement is possible through shared knowledge and development efforts.

2. Resource Efficiency through Mixture-of-Experts (MoE)

DeepSeek leverages a machine-learning architecture known as the Mixture-of-Experts (MoE). This architecture allows the AI model to dynamically adjust its resource usage based on the complexity of incoming tasks (Kranen). As a result, DeepSeek can process large amounts of data and train models without the need for excessive hardware, reducing both operational costs and environmental impact. This scalability provides a competitive edge over many resource-intensive models developed by Western tech giants.

DeepSeek’s rise is reshaping the competitive landscape of generative AI. By balancing performance with efficiency and accessibility, the company is redefining industry expectations for scalability and affordability. This presents a new challenge for established players like OpenAI, Google, and Microsoft, who must now contend with a nimble and innovative competitor capable of delivering cutting-edge technology at lower costs.

In conclusion, DeepSeek is not only challenging existing leaders in the AI space but also redefining what is possible in terms of cost-efficiency, scalability, and reasoning capabilities in AI development. Its success underscores the importance of open innovation and resource optimization in shaping the future of artificial intelligence.

<References>

deepseek-ai. “DeepSeek-V3/DeepSeek_V3.Pdf at Main · Deepseek-Ai/DeepSeek-V3.” GitHub, 2024, github.com/deepseek-ai/DeepSeek-V3/blob/main/DeepSeek_V3.pdf.

Kranen, Kyle. “LLM 아키텍처에 Mixture of Experts(MoE)를 활용하기.” NVIDIA Technical Blog, 15 Mar. 2024, developer.nvidia.com/ko-kr/blog/applying-mixture-of-experts-in-llm-architectures/. Accessed 5 Feb. 2025.


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